Competitive Strengths

1. since 1986, our businesses have evolved a corporate culture that is based on performance principles, quality assurance, and continuous improvement. Our culture for excellence is our strength;
2. we were set up by a group of entrepreneurial educationists and professionals who are still actively involved in management and leadership. The quality of our business is consistently benchmarked at global standards;
3. we have an efficient, committed and experienced management team which is able to respond quickly to the challenges of new initiatives and new forces;
4. we have a qualified and experienced team of academics and teaching staff which is supported by systematic training and education. We believe our academic competency to be robust;
5. we have a strong network of industry and university partners who share our vision and commitment for success;
6. we are one of the very few local higher learning entities that have professionally qualified counsellors to provide counselling for our students, their parents, and our employees. Furthermore, we regard our pastoral care services for our students to be commendable. This helps to build a strong student and community caring image;
7. as a city campus, our university college is strategically located in the Damansara locality in Kuala Lumpur;
8. we have a state-of-the-art ICT set-up that enables effective management and good internal control systems;
9. we have an established brand name for providing quality and affordable education;
10. we have a portfolio of intellectual properties in the form of degree programmes that are differentiated from other competitors in terms of specialty pathways and value added features; and
11. we have an innovative and creative culture based on a clear strategy for growth, an adaptive organisational structure and good execution ability.