Strategies

Our key objectives are to expand and leverage on our existing strengths, improve the differentiation and performance of our business model, and focus on creating value for our shareholders and other stakeholders. We aim to be a dominant provider of tertiary education and training courses in certain niche markets. Our strategy is to focus on selective areas such as business, psychology, law, multimedia, security management and postgraduate studies. Our key strategies to achieve these objectives include:

1. Enlarging domestic and international shares of our existing programmes
   We will strive to increase the number and quality of both local and international students in our existing programmes. We will recruit students from new geographical markets, such as the Middle East, Africa and certain western cities of China.
   We also intend to use e-Learning support to scale up the delivery model and volume of business for different programmes in such markets where the traditional face-to-face approach is not economically viable.
   To be competitive and attractive, we will continue to improve the services and quality of education provided to our students. It is our aim to ensure that our graduates and students are well equipped with skills that enhance their employability and their capacity to earn a salary above the industry average.
   
   
2. Diversification of revenue streams
   In addition to expanding and differentiating the traditional academic programmes we will also expand the existing business in executive and professional training courses aligned to suit the needs and demands of current corporate needs, which would consequently diversify HELP University College's consumer pool. This is a logical development and is an extension of the core business and our core competencies.
   We will also move downstream into the secondary school education sector and tutorial colleges. This move will complement HELP University College's existing business and help lock in future students.
   
   
3. Diversification of programmes offered
   As part of differentiation, we will develop new programmes in specialist areas that include security management, business psychology, recreation and tourism studies, applied and medical sciences, bio informatics, Islamic banking and finance and video games.
   
   
4. Franchising and Licensing
   To scale up the volume and diversity of the geographical market share of our business, we have developed franchising and licensing models to on sell our programmes. We expect this to grow our business in the coming years.
   
   
5. Diversification of Partnerships
   In line with our internationalisation and quality enhancement, we will also expand the number of partners using different collaborative models. This boosts our international status as we become associated with the high ranking university community. The above will also give our students more options to choose from in terms of degrees and career pathing.
   
   
6. E-Learning
   We will promote the use of e-Learning in order to expand our access to a greater number of potential students particularly to those who may not have access to the traditional face-to-face teaching environment.
   
   
7. Staff Strength
   To support our expanding business, we will employ more experienced and qualified staff with PhD degrees and other professional qualifications. The Centre for Staff Training and Development, together with the Human Resources Department, is developing a master plan for human resource development as part of our long-term strategy plan. It is targeted that by 2010, 25 per centum (25%) of our staff will be PhD degree holders.
   
   
8. Research and Publications
   A number of our staff have been involved in numerous research activities, some results and findings of which have been published. We will sustain our research and publication activities so that this will enhance our stature as a University of Achievers. The Centre for Advanced Research is established for this purpose.